How To Apply Makeup to Mature Skin

Applying makeup to mature skin can be tricky. As wrinkles and fine lines start appearing, getting a smooth makeup look becomes challenging. So if you are struggling to get your makeup done perfectly, here are some of the most important tips and tricks to achieve a smooth look. 

Start with a great skincare routine:

The foundation for great makeup starts with great skin. Our skin needs nourishment like our body needs food. Aging skin is even more sensitive and prone to getting age spots, sunburns, uneven skin tone, etc. This is why you must take care of your skin on a daily basis. Having a great skincare routine with cleansing, exfoliating, toning and moisturizing your skin & eye area on a daily basis is essential for healthy, vibrant skin,  and hence a better and smoother base for applying makeup.


The base comprises of your Primer, Foundation, and Concealer. These products form the canvas which sets the tone for the rest of your makeup.

Applying Primer on mature skin:

One product that is essential for mature skin is a Primer. Primers help in getting rid of fine lines on your skin and give a smoother texture. This allows the rest of your makeup to stay longer. Buy a primer with organic ingredients, like our Brightening Vitamin C & E Primer and only use a fingertip amount. Spread it across your face especially around the T zone.

Applying Foundation on mature skin:

Once this step is done get a suitable foundation and apply it on your face using your fingertips or a beauty blender. For mature skin, it is recommended that you get a hydrating or dewy one, like our Bio Glow Organic Liquid Foundation. As mature skin is already dry, powder, stick or creamy foundations tend to form fine lines with time and don't give a matte finish to your makeup look. 

Don't forget that when it comes to foundations, less is more. A small amount of it will be enough to cover your entire face. However, if you are going for a full coverage look, you can use a little more quantity or build more layers. Once you are done applying the foundation, make sure that you are blending it using a good tool. Proper blending is the key to that perfect finished look. You can also dab your face using a similar shade powder, or a translucent powder so that your foundation stays for a longer duration without getting cakey. 

Applying concealer on mature skin:

Out of all the places, applying concealer under the eye is most important. It is because the area around your eyes is very sensitive and is prone to get wrinkled and dark with age. Using a good cream and moisturizer is a must for prepping it for makeup. You should use a good quality concealer, probably high coverage to cover the entire area. Use a few drops and blend it properly with a brush. Make sure that you are using the right shade of concealer otherwise your under eyes will start appearing grey with time. Once done, set it using a powder so that fine lines or creases don't appear and your makeup stays the same throughout the day. 

Applying blush on mature skin:

Experts suggest that the best blush for mature skin is a Cream based one, like our All Natural Cream Blush available in 8 shades. It gives a glowing look and if used in the right amount, it will brighten up your overall look. Choose the shade of your blush that suits your face complexion and the look you are going for. It is best to use softer shades to give yourself a more subtle and fresh look. Remember that if you're using a cream blush, or other cream products, you must apply them prior to the translucent powder, or other powders on your face.


The tip for applying blush on correctly is to smile a little. It will make your cheekbones prominent and will give you the right area to cover. You can simply apply with your fingertips, or move your brush in an upward manner to lift your face. Keep in mind to not go over the board with the amount of blush because our goal here is to get a fresher and elegant look, not an artificial one. Blend your blush as much as possible so that it is absorbed in your skin and appears more natural and not cakey.

Tips for contouring mature skin:

Keep in mind that if done the wrong way, contouring can make your face look more mature than it really is. This is why it is best to do it in the right manner. Use a Cream Contour, like our shade available in Glorious, and start by contouring your forehead if it's bigger and longer in shape. Put some of the contouring cream on the edges to shade them away, and bring attention to the middle of your face. Once this step is done, contour the sides of your nose, and highlight the bridge of your nose a little to make it look more defined. You can also contour under your jaw line and under your chin to shade away any loose skin. These are the only important areas where you need to contour. Keep in mind that on mature skin, face contouring is not needed at all. So just stick to your nose, under the chin and forehead, and you are good to go.

Applying highlighter on mature skin:

Highlighting helps in making your features more prominent. Use a good quality highlighter of a shade that goes best with your overall look. You can use a powder or cream highlighter. Start with highlighting the bridge of your nose, the tops of the cheekbones, your cupids bow, chin, and forehead right above your nose. This highlights the highest points of your face, and adds depth and dimension to your face for a more complete look.

Applying eye makeup on mature skin:

The first and most important step of doing eye makeup is to apply eye cream. It moisturizes and hydrates the area around your eyes and relaxes them. Next, you need to see which eyeshadow will look good on you depending upon the makeup look you are going for. 

You can finish off by making your eyes more prominent with the help of an eyeliner. One thing to keep in mind is to always stay away from poor quality products as the eyes and its surrounding area are very sensitive. 

Change your eyeliner look: 

Applying eyeliner on your waterline is a universally attractive look. Make sure to also tight line (line your upper waterline) to bring depth to your eyes.

For smaller eyes, you can alternatively go for white or nude colored kohl or eye pencil to brighten your eyes and make them look bigger.


Create eyelid crease: 

Aging may result in droopy eyelids. This is why you need to pay special attention to them. Applying an eyeshadow a couple of shades deeper than your skin tone  in the crease will create a more defined look. The depth and shadows created from this will help your eyes look more prominent.

Applying lipstick on mature skin:

A good lipstick gives you a statement look. But with mature skin, it can be tricky to get your lipstick done the right way. The first thing to focus on is to use the right formula. Keep in mind that not every lipstick is going to suit your mature skin. You should stay away from dry formulas and go with creamy ones, like our Organic Botanical Lipstick available in 14 shades. Other than this, also pay attention to the texture of your lips. Regularly exfoliating and moisturizing your lips is necessary to get rid of dry and dead skin. This will allow your lipstick to set properly on your lips and stay there for a long time. You can also use a primer on your lips to get an even texture. 

Don’t forget your brows: 

With time, eyebrows tend to get lighter. If you ignore your brows while doing your makeup, no matter how good it is, it will feel like something is missing. Buy a shade that goes well with your brow hair and fill up your eyebrows with it. You need to do this step before you move on to your eyes. If your eyebrows are really thin, it is suggested that you get them tattooed or microbladed. 

One last tip for everyone out there is that aging is inevitable. There is no point in fighting it or being insecure about the way you look. Remember to be comfortable the way you are. Love yourself and be confident in your body. Your skin will glow and your makeup will be on point if you start enjoying exactly what you have and seeing the beauty in it as it is. It is a good thing to do makeup and look more appealing and presentable but being insecure about the way you look should never be entertained at any cost.

Leave a comment

Please note, comments need to be approved before they are published.