The 6 Most Popular Types Of Foundation


Foundation is one of the most important beauty products in a woman’s makeup bag.



With a plethora of foundation options to choose from, it can be overwhelming trying to navigate the different types of finish, coverage and formulation all at once. A good way to get started is to narrow down your search to a specific foundation type. In this article, we uncover how each foundation type can help you achieve your beauty goals.

Liquid Foundation

Coverage: Sheer to Full

Suitable for all skin types, this versatile foundation is well-loved by many. Liquid foundations are available in many beautiful finishes, such as matte, satin, and dewy, and it is generally less drying than powder foundations. These days, many liquid foundations are developed with a breathable formula that feels lightweight while providing sheer to full buildable coverage. Celebrity makeup artist Melissa Murdick says, “I prefer using liquid foundations on all skin types because it can look most like real skin.”

If you have problematic skin that is sensitive or acne-prone, choose hypoallergenic, non-comedogenic and non-acnegenic face products such as our Organic & Vegan Bio Glow Foundation that nourishes your skin while you wear it.


Organic & Vegan Bio Glow Foundation


Powder Foundation

Coverage: Sheer to Full

Powder foundation is adored by beauty junkies for its fuss-free packaging. Housed in a compact case, this type of foundation slips nicely into your purse and is the most convenient for on-the-go touch ups. Available in pressed and loose powder formats, powder foundations tend to be more drying than liquid foundations but they can work well on oily skin as they help to minimize mid-day shine.

Cream Foundation

Coverage: Medium to Full

Best for people with normal to dry skin, this emollient foundation melts onto your skin and provides more moisture to your complexion than liquid or powder foundation types. Cream foundations have thicker consistency and therefore deliver high coverage that is effective at covering blemishes, pigmentations, scars and age spots. Its hydrating formula makes it a good choice as well for mature skin as it fills in fine lines and plumps up wrinkles.

Tinted Moisturizer

Coverage: Sheer

Designed for women who want the best of both skincare and makeup worlds, tinted moisturizers are basically moisturizers infused with a hint of color for subtle correcting effect. It is great for all skin types, especially normal to dry skin, as it continues to deliver hydration to your skin throughout the day while flaunting a gorgeous glow. If you have imperfections that you would like covered up, using a tinted moisturizer in place of an invisible primer before you put on a full coverage foundation, can help to provide additional color correcting effect.

Stick Foundation

Coverage: Medium to Full

Stick foundations have a creamy texture and are packaged in convenient tubes. Their medium-to-full coverage makes them suitable to conceal pigmentations, acne scars and other imperfections. This versatile foundation type can be applied on the entire face with a light hand using a foundation brush or applied strategically only onto imperfections as a concealer.

Cream To Powder Foundation

Coverage: Medium to Full

This type of foundation goes on creamy and dries with a powder finish. It is best for people with a normal skin type, that is neither too dry nor too oily. It offers more coverage than a liquid foundation but less than a stick or a cream foundation. Apply with a light hand as a cream to powder foundation can appear heavy.

There is no right or wrong when choosing a foundation type as there are many application techniques that can change how a foundation looks on your complexion. Consider your desired coverage and finish to choose the best foundation type for your beauty goals. 

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