The Ultimate Step-by-Step Guide To Applying Mascara


If eyes are the windows to your soul, then your lashes are the curtains.



Mascara has the power to transform your eye makeup and it is a perfect finishing touch for your overall look. Whether you are going for a dramatic va-va-voom look or keeping it natural with romantic fluttery lashes, this is the ultimate step-by-step guide you will ever need to master the basics of applying mascara. These trusted techniques are in almost every beauty guru’s bag of tricks and will help you nail the exact beauty style you want to achieve.

Organic Eyelash Mascara


Choosing The Right Mascara Formula

Everyone has personal preferences for how they want their lashes to look. Women with shorter eyelashes may want to select a mascara designed to lengthen lashes. These types of mascaras will usually have a spikier rubber wand. Women with sparse lashes may find that a mascara developed with a volumizing formula can deliver a flirty voluptuous effect. Volume-building mascaras typically have a fluffier applicator.

Curl Your Lashes

An often-overlooked step, using an eyelash curler to lift your lashes can give the appearance of extra length and definition. Perfectly curled lashes open up your eyes and make them seem bigger and awake. When selecting a curler, find one with a rounded upper pad which can help you get as close to your lash line as possible without pinching your eyelids.

Wipe Off Excess Mascara

If you have been pulling your mascara wand straight out of its tube, stop! Twisting the wand out of its tube is a better way to access the product as doing so enables you to wipe off excess formulations on the sides of your mascara tube. Alternatively, you may wipe off excess product on a clean tissue which prevents your mascara from clumping together when applied. Never pump the wand in and out of the tube to get more product as this will introduce air into the bottle and dry out the formula.

Coat The Top & Bottom Sides Of Your Lash

Wondering why you can’t seem to create sumptuous lashes of your dreams? If you have been applying mascara onto just the bottom side of your lashes, you are missing out! To get started, look upwards for greater access to your lashes. Place the mascara wand as close to the root of your lashes as possible and pull upwards. Repeat this on the top side of your lashes and through the tip of your lashes. Keep on layering additional coats until you achieve the length and volume you want.

Fan Out Your Lashes

Is it definition and length you are seeking? This is a foolproof technique to create defined and separated lashes that fan out beautifully. Start at the outer corner of your eye, apply mascara at an outward and upward angle. At the center of your eye right above your pupil, move your mascara wand vertically upward. When you reach the inner corner of your eye, pull your mascara upward and inward toward your nose bridge.

Don’t Forget Your Bottom Lashes

Applying mascara to short and sparse bottom lashes can be tricky but not with this tip. Hold your wand upright in a vertical manner, use the top tip of the wand to deposit just enough mascara. Hold your mascara with your dominant hand for precise control while gently pull down on your under eye lid for greater access. For even greater stability, support your dominant hand’s wrist with your other hand when tending to the shorter bottom lashes.

Clean Up Smudges

Mascara smudges are inevitable as we all slip up sometimes. Applying mascara before your face makeup can allow you to easily clean up smudges or remove any fall out without having to reapply your foundation. Use a gentle makeup remover such as our Organic 2 in 1 Makeup Remover & Cleanser to clean up smudges without dragging on your skin or simply soak a clean cotton swab with face moisturizer and press it onto the smudged area to erase mistakes.

And there you have it, the essential mascara application techniques you need to help you achieve every eye makeup look you desire. Complete your eye makeup with our Organic Eyelash Mascara for out-of-this-world definition and volume that will draw all eyes on you.


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