What You Should Look Out For When Buying A Foundation

Feeling overwhelmed with choices in the beauty aisle?



With a good face makeup base, everything else falls into place. While there are many factors to consider when purchasing a foundation, they should not deter you from finding your perfect match. To help you out on your beauty journey, we present to you the ultimate guide to finding ‘The One’.

Shade Match

The perfect foundation match should look like second skin, but that is not to say that it has to be a 100% match. As explained by celebrity makeup artist Allen Avendaño, “[Your foundation shade] doesn’t have to be an exact match, but may be slightly lighter because the color is going to shift throughout the day. Foundation oxidizes with wear, and naturally gets darker with the mixture of elements and the oils on your face.”

The first thing you should do is to figure out your skin undertone and then shortlist foundation shades from there. People with cool undertones have a natural golden glow, while warm undertones have a subtle pinkish hue. A neutral undertone will feature both pink and golden hues. Next, test foundation shades in person and on your jawline under natural lighting to get the closest match.

Read How To Shade Match Foundation Like A Pro for a detailed guide on finding your foundation soulmate.

Organic & Vegan Bio Glow Foundation



 Coverage Level

Foundation coverage ranges from sheer, medium to full.

If you are a foundation newbie or someone who tends to find full-face makeup to be heavy and uncomfortable, you may wish to go for light-to-medium buildable foundation formulations. This way, you can enjoy its lightweight texture on a day-to-day basis and opt for a higher coverage when the occasion requires.  

For more dramatic looks, a medium-to-full coverage foundation will be best to create an enchanting flawless canvas that effectively conceals imperfections or discolorations.

Skin Type

Every woman’s skin is unique and can affect the way a foundation ends up looking on your complexion. Dewy foundations appear best on normal to dry skin as they tend to be more moisturizing. Matte foundations will look great on oily skin. Foundations with a satin or velvety finish will flatter mature skin because a matte formulation that is too drying can settle into fine lines.

However, these are just overarching recommendations and you can make different types of foundation work for you depending on how you apply them. For instance, applying a mattifying primer before putting on dewy foundations will help control shine for people with oily skin.

Read The Ingredient List

Get the most out of your beauty product by studying the ingredient list. Look out for hydrating ingredients that can maintain your skin’s moisture level throughout the day. If you have sensitive skin, choose organic and vegan beauty products that are not packed with aggravating chemicals and opt for foundations with calming ingredients.

With these considerations in mind, you will be able to navigate the beauty aisle like a seasoned beauty junkie! Now that you have selected your best foundation match, read How To Create 4 Different Finishes Using 1 Foundation to find out how you change up your look whenever your heart desires.  


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